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PROGRAMME CONTENT
Audio Video Programme

Programme Content
Target Viewers

AIR::TV Schedule
Script Development
Evaluation

Prog. Library

The telecast of educational programmes titled ‘Indradhanush’ in the magazine format produced by SIET, Bihar started on 07.09.1998 by DDK, Patna, five days a week from 5.50 p.m. to 6 p.m. . After a brief lull of two and a half months (15.12.1999 to 29.02.2000), the transmission of SIET programme from DDK, Patna has been restored (with effect from 01.03.2000),. The new timings of the transmission are from 5 p.m. to 5.30 p.m. The telecast of educational programmes titled ‘Indradhanush’ in the magazine format produced by SIET, Bihar started on 07.09.1998 by DDK, Patna, five days a week from 5.50 p.m. to 6 p.m. . After a brief lull of two and a half months (15.12.1999 to 29.02.2000), the transmission of SIET programme from DDK, Patna has been restored (with effect from 01.03.2000),. The new timings of the transmission are from 5 p.m. to 5.30 p.m. More than 450 programmes (capsules) in the magazine format have so far been telecast by DDK, Patna which include programmes on syllabus based contents, enrichment and entertainment. 

Some of the titles of our enrichment and entertainment programmes are : MERA BACHPAN (When I was a child), KAR KE SEEKHEN (Learning by doing), YOGASAN (Yoga), APKA PATRA MILA (Answer to viewer’s letters) etc. We are also planning to produce Audio/Radio educational programmes for future broadcast by AIR, Patna


TARGET  VIEWERS

Our prime target viewers are children of age group 6 to 14 throughout Bihar. We are also producing some programmes for pre- school children. It is very satisfying to note that our programmes are viewed also by guardians of these children who interact with us personally and through letters. We have produced a few programmes for teachers also. We wish to make more programmes for teachers, teacher’s training, teaching-learning materials etc.

SCRIPT DEVELOPMENT

Scripts for our programmes are developed through various workshops organised at SIET. The  workshops  are attended by schoolteachers, subject- experts, lecturers, psychologists, Production Assistants and established script-writers. These scripts are then evaluated/vetted by Script Selection Committee and then handed over to Producers according to their field of interest for final production.
The last script-writing workshop was organised at SIET, Patna from 14.02.2000 to 10.02.2000 which was attended by 35 (thirty five) participants. Dr. Madhavi Kumar and Dr. Amarendra Behera of CIET, New Delhi contributed to the workshop as Resource Persons.
We plan to conduct four  workshops during 2000-2001 in April, July, Oct, 2000 and January, 2001.

EVALUATION

Feedback of our programmes is taken from school children of various districts of Bihar from time to time. The last such study was undertaken the  districts of Darbhanga, Jamshedpur, Munger and Patna.We have started receiving   feedback through letters from our viewers on our programmes. The response has been overwhelming. ‘Indradhanush’ has already become popular with the target audience. Its popularity may be gauged from the fact that viewers are requesting extension of duration of this programme from half an hour to one hour. Our future plan is to include all the Navodaya Vidyalayas and Central Schools in Bihar for receiving their feedback on a regular basis so that the impact of our programmes could be studied. The feedback will also enable us to improve upon the quality of these programmes. We also plan to  survey  the schools under BEP, SPEED and SSA to study the ratio of rural children watching our programmes. We plan to organise one workshop on Evaluation in June, 2000.

AIR and TV SCHEDULE

                       May   2000

                       Ist Week              IInd Week    

                       IIIrd Week            IVth Week

                      Vth Week

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